About us

Natural care for your animal

At HorseFlex, we believe in natural support and straightforward products. For horses and dogs, with attention to their everyday needs.

We keep things honest and simple: carefully selected ingredients, clear information and personal advice. So you know what you are giving your animal and why.

THE BEGINNING OF HORSEFLEX · 2008

It started with Jethro

In 2008, Jethro, the 28-year-old Icelandic horse belonging to founder Jon Segers’ parents, was finding it increasingly difficult to move. Seeing his discomfort motivated Jon to explore additional support together with his father, who was working as a veterinarian at the time.

Drawing on his background as a pharmacist, Jon explored the role of nutrition and supplements. Together, they developed the first product: Glucosamine-MSM.

Jon shared his experiences on the equestrian forum Bokt. The first customers followed, marking the beginning of HorseFlex. What started with caring for one horse grew into a range of supplements for horses and dogs.

Jon Segers — founder of HorseFlex

What we stand for

Carefully formulated

We develop our products with attention to quality and natural ingredients. From vitamins and minerals to herbs, every ingredient has a clear purpose in the formulation.

Honest and clear

You want to know what you are giving your animal. That is why clear information about ingredients and how to use our products matters to us. Straightforward explanations you can put into practice.

For horses and dogs

Every animal is different. Our range offers supplements for different life stages, activities and needs, helping you find suitable support for your horse or dog.

Personal attention

Good service goes beyond sending your order. We are happy to answer questions about our products, how to use them and finding suitable support for your animal.